All news

When compared to the European market, the Polish market for fairs and exhibitions is rather small but well-developed, and it has been steadily growing for several years. More and more events organised in Poland are congresses and fairs with a global reach, attracting foreign exhibitors and guests. This drives business tourism and commercial real property market. Additionally, the fairs and conferences contribute to the development of companies and the entire economic sectors, which become popular thanks to such events. The base of trade fair and conference centres, however, requires extension and modernisation with a view to ensuring the further growth of this market.

Nearly 40 percent of Poles read at least one book per year. Although the reading level is low, we buy books increasingly often. The number of published titles is also growing, and since 1991 it has seen an almost threefold increase. For the printing industry this is a favourable situation, especially on the market of hardcover books, which guarantee the highest mark-ups. At the same time, the average circulation of the published titles is decreasing, which is why more and more companies choose digital publishing, which is much less expensive than traditional printing.

Publico24 has created a model for the digital distribution of the press, based on subscriptions, resembling Netflix. Thanks to small transmitters installed in public places, readers with an app installed on their mobile phones can have unlimited access to their favourite papers or individual articles The service is free for readers, and the subscription cost is covered by businesspeople or owners of venues, for whom this is an opportunity to expand their range of services. The company is already working on providing access to the digital press for individual users based on monthly subscriptions.

The Polish event industry is becoming more and more professional, gaining increasing recognition internationally. It is also a growing factor in the national economy. A total of 150 major international conferences have already been scheduled to take place in Poland by 2021. Yet, the event marketing industry is still struggling to live up to international standards and having issues with the competitive bidding procedures involved in procuring these services.

The National Broadcasting Council is still interested in going digital with the radio. Currently, it is working on a strategy to expand its services and launch new radio stations, with special focus on local commercial ones. The available frequencies for local, urban multiplexes in 34 towns and cities are to be announced in the second half of 2018.

With only 1,400 job offers in public relations, 2017 was one of the worst times for the industry in many years. You were the most likely to find a job in a PR agency, as they provided more than 60 percent of job offers. Usually these concerned assistant and consultant positions. Companies and institutions offered jobs to PR professionals with more experience. The most job offers were provided by marketing, financial and insurance sectors.